If you are an entrepreneur in the restaurant industry, It is likely that you have found the need to increase your clientele and improve your sales.. After serving more than 1000 queries this last year, I have identified that many entrepreneurs confuse and mix management areas and prioritize action over reflection.
In this article, I will summarize the 10 keys for entrepreneurs and businessmen in the restaurant industry and how to sell more in your bar, cafe or restaurant.
- Analysis of the situation
Before starting, It is important that you take time to reflect on your business with sincerity and honesty.. Analyze the current situation by answering the following questions:
Do you have a business or marketing plan?
How much money do you invest in marketing and communication?
Do you carry out any type of promotion and when was the last one you did??
Do you measure customer satisfaction in any way??
Do you know what a mystery shopper is and have you made one?
Do you visit your competition regularly and do comparative analysis with them?
What is your sales strategy?
Do you have an online presence for your restaurant business??
When was the last meeting you had with your staff??
What is the last course you took??
- Definition of objective
Once you have a clear vision of your current situation, It's time to set your personal and business goals..
- Strategy to achieve your goals
Once your objectives have been defined, you must establish the strategy to achieve them. Think about how you will achieve them.
- Action
It's time to put your actions into action to achieve your goals..
- Focus on the customer
It is important that you focus on the client and not on yourself. You must understand that your clients can change and evolve, and you must be aware and connected to their needs and desires.
- Online presence
In the digital age, It is essential to have a strong and consistent online presence to reach a wider audience. Create an attractive and up-to-date website that displays your products and services in a clear and accessible way. Besides, use social media to promote your events and special offers, Interact with your customers and build an online community.
- Competitor analysis
Study your competitors, Find out what they are doing well and where you can improve. Track your marketing and pricing strategies to stay ahead and offer added value to your customers.
- Trained staff
Ensure your staff is trained and motivated to provide exceptional service to your customers. Offers training and continuous development programs to improve their skills and keep them up to date on the latest developments in the gastronomic industry.
- Measure and evaluate success
Finally, It is important to measure and evaluate the success of your marketing strategies. Use tracking and analysis tools to measure the impact of your actions and make adjustments accordingly. Keep track of your goals and objectives, and evaluate your results to identify areas for improvement and adjust your strategy accordingly.
In summary, these are the 9 keys to making an effective marketing plan for a bar or restaurant. Remember to be honest with yourself, set clear goals, know your client, use digital tools to your advantage, train your staff and measure and evaluate your results to guarantee the success of your business. With these tips in mind, you will be on your way to a solid and successful marketing plan for your bar or restaurant.
