Sound Identity — Broken Table

Your restaurant's sound, designed — not improvised.

Music is half the experience and the one thing nobody designs. We do: a complete sonic identity, with an energy arc by daypart calibrated to your brand and your service.

Let's talk about your concept
The problem

Most restaurants sound like someone's personal playlist.

A waiter's phone on Spotify. No coherence, no arc, and — almost always — no commercial license. We obsess over the food, the brand and the space… and leave the sound to chance. That ends here.

What we do

We design the slope, not a playlist.

What moves table turns and check size isn't the song — it's how energy rises and falls across the day.

01

The diagnosis

We translate your brand's DNA into concrete parameters: genre, BPM, textures, language and anchor artists. No opinions — decisions.

02

The arc

An energy curve by daypart: opening, lunch, golden hour, dinner and bar. Every hour sounds different, on purpose.

03

The setup

All programmed on a platform licensed for business, that switches itself by schedule. Your team touches nothing.

The energy arc

AperturaAlmuerzoPuenteGoldenCenaBarra 364787 alto bajo
Vertical axis = perceived energy (1–10)The peak is saved for peak serviceVolume rises with energy, gradually
Inside the arc

Every hour has a job.

It's not one playlist all day — it's six dayparts, each with its own job, tempo and volume.

Apertura
Set the mood
70–90 BPM
Almuerzo
Turn tables
100–115 BPM
Puente
Make them stay
85–100 BPM
Golden
Lift the room
105–120 BPM
Cena
Peak & identity
115–125 BPM
Barra
Let go
variable
The method, step by step

Seven phases, from brand to setup.

The same process, whatever the concept. Repeatable and delegable — it doesn't rely on one person's ear.

FASE 0
Brand brief
Concept, audience, space, service hours and the owner's no-gos.
FASE 1
Diagnosis
Translate the brand's DNA into parameters: genre, BPM, voice, textures, anchors and blacklist.
FASE 2
Arc
Draw the energy curve over the venue's real hours.
FASE 3
Curation
Fill each daypart with real music, cleared for commercial use.
FASE 4
Setup
Program it all on the licensed platform, by schedule and speaker zones.
FASE 5
Governance
The house rules so the team doesn't break it.
FASE 6
Rotation
Seasonal refresh — so it never sounds the same two seasons running.
How it's delivered

Included in your concept.

Sound Identity is part of Broken Table's brand work. If we develop your concept, it ships with its sonic identity — ready to play the day you open.

  • Sonic identity sheet — your brand, translated
  • Energy arc + playlists by daypart
  • Setup on a business-licensed platform
  • House rules for your team
  • Seasonal rotation — so it never sounds the same (optional)

Legal note

Personal Spotify and Apple Music aren't legal for commercial use. Almost every restaurant is in breach without knowing.

Sound Identity

Want your restaurant to sound like what it is?